You May Be Part Of Google’s New AD-Targeting Experiment

You May Be Part Of Google’s New AD-Targeting Experiment

You May Be Part Of Google’s New AD-Targeting Experiment

Google's New AD Tracking Experiment

The Main Point

You may be part of Google’s new AD-targeting experiment. Google is definitely not known for being private. Now, they are taking things to a whole new level. Google is running an AD-Targeting experiment on random users, and you could be one without even knowing. They claim that this is a more private alternative to cookies and other AD-Targeting methods, but we do not yet know if that claim is true.

I have been writing a lot about Google lately. That is justified, though, because there have been a lot of things surrounding Google that have come out lately. Now, we have one of the largest privacy concerns yet. Most people know that Google is not very private, but they have taken things to a new level. Google is currently running an AD-Targeting experiment, and anyone living in the United States, Mexico or Canada could be a test subject. And, worst of all, they wouldn’t even know it.

Google's New AD-Targeting Experiment

What is this about?

Google just announced that they are experimenting with Federated Learning of Cohorts ( FCoL for short). This is a new AD-targeting technology that Google claims is more private than cookies and other AD-targeting technologies. We do not currently know whether this claim is true or not, but even if it is, what Google is doing is still wrong. Currently, if you live in the United States, Canada or Mexico, you may be part of this experiment. You have no way of knowing if you are or not, and they are soon going to be expanding this test to the rest of the world. Google says that you will be able to disable this later in the month, but currently there is no way disable FCoL. It is possible that this technology will make using Google more private, but the way they are testing it is still wrong.

Google's New AD-Targeting Experiment

What is FCoL supposed to be doing?

According to Google, FCoL is supposed to be a less invasive way of AD-Targeting. Google says that this works by grouping people into cohorts based on what they search for. This means that if you are researching computer components, you will be grouped into a PC building cohort or something similar. These cohorts are supposed to be looked at on a weekly basis and change if your browsing interests have changed. Google says that cohorts are supposed to be made up of thousands of users. That should mean that your specific history shouldn’t be able to be tracked, but we don’t know if that is how it actually works. If you go onto a site, your ads should be based on the cohort that you are grouped into. Assuming that this is all true, this sounds like a much better way to give targeted ads. Google isn’t exactly known for telling us everything when it comes to privacy, though.

The Main Point

You may be part of Google’s new AD-targeting experiment. Google is definitely not known for being private. Now, they are taking things to a whole new level. Google is running an AD-Targeting experiment on random users, and you could be one without even knowing. They claim that this is a more private alternative to cookies and other AD-Targeting methods, but we do not yet know if that claim is true.